A website matching rich men who want to take 'attractive' women on free vacations... but is it safe?

A new dating website has launched which aims to pair rich men who don't like to travel alone, with attractive women who want a free vacation.
In what vaguely resembles an escort agency, although the site claims otherwise, MissTravel.com guarantees a mutually beneficial arrangement as 'the only online dating website for
travelers'. What do you think ?